I am still amazed at the sales of some books on Amazon. Talking with the authors doesn’t help a whole lot. One told me a friend had plugged his book on his daily blog and bingo! 500 copies sold in the nest twelve hours. Then there was a friend of mine that advertised on his facebook with daily posts just under his name, about where he was and when he expected to hit the streets with the book. Number 156 on Amazon for three days and still in the top 1000 after 6 weeks.
The best way to advertise is just advertise everywhere you can. If you’re in a genre that is popular like dude ranch half naked cowboy romances you really have a problem cuz there’s a bazillion of them out there. Yours has to be better than the better ones. If there is little competition, like occult, exotic, romance, westerns; you just might have a better chance. I am seriously thinking of creating my own genre, Dragon riding two headed cowboys in the 15th century Acturesus galaxy where two headed cowboys ride dragons to maintain herds of dofterus, a flying, meaty delicacy for the Zodangos of Fauxtix. But, some smarty pants would start an argument with me that this has already been done and it was a waste.
Go write, create your own advertising everywhere you can.
Be blessed with lots of words, doug.